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Terms Used the in the Stock Photography Business
So you are a small business person or web designer and you want to purchase some
stock photography for your website. Great. Photography is a wonderful way to
improve the emotional impact of your site. But there are a few terms unique to
the stock photography business that you should know.
Royalty Free - you’ll see this term often. What it means is that you pay a one
time fee for an image and you can use it for as many times as you want for as
long as you wish. It is a great way to get inexpensive photos. Now if you are
concerned that your competitor would or could use the same image as you,
photographers and agencies can continue to sell the image after you purchase it,
then you need:
Rights Managed - this one is next term you’ll see. This means that you pay a fee
for the image based on how, where, how long, and how many people will see the
image. This one will cost you a lot more in most cases. This is worth it if you
do not want your competitor using the same image for the same purpose. Usually
the stock agency or photographer also agree not to sell the image to others in
your field for the time that you are using the image. So you can see why this
option protects your use of the image but you’ll also pay much more for this
protection. Remember too that, at some point, you decided to discontinue
using/paying for the image the agency or photographer can then sell the image to
someone else, even someone in your field.
Flat Rate - this term isn’t quite at common but it is similar to royalty free.
Usually this means that you pay a one time fee for an image, but it can only be
used for one purpose by one person. Pricing will be higher than royalty free but
less than rights managed.
Copyright - even with royalty free you are still only purchasing the right to
use an image not the image itself. All images are property of the agency or
photographer who owns them. How do you know who owns them, there is usually a ©
symbol with date and name of the person or agency who owns the image. No matter
what you paid for the image you are NOT the owner of the image. This means you
cannot remove the copyright information, alter the photo, use it as part of a
logo that you own a copyright, or resale the image as your own.
These terms will get you started but remember there can be differences in these
definitions from agency to agency and photographer to photographer. Every agency
and photographer selling stock images should have a legal or license page to
explain these terms and any others that they use, if they don’t you may want to
move onto another site. Be aware, read all the information, and know what you
are buying.
Copyright 2004 Kelly Paal
Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting
nationally and internationally. She started her own business Kelly Paal
Photography. She has an educational background in photography, business, and
commercial art. Please visit www.kellypaalphotography.com for more FREE how to
articles.